Now days SEOs using number of SEO techniques for attracting clients to their websites. But for those who are unfamiliar with the concept, SEO is marketing
that aims to increase the visibility of a business online without
payment. Ruling out the use of payment involved in affecting SEO levels
the playing field so giant firms, as well as start-ups, can have an
equal chance to compete favorably. Success in SEO, however, is dependent
on the proper utilization of the technicalities and creative aspects of
marketing.
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| Contact for SEO Dillip @ DillipKumarBarik.blogspot.com |
Like every other aspect of life today, people are unrelenting in
their quest to make life easier. Hence, a number of tools have sprung up
left, right and center, all carrying the promise of being the best SEO
tools. Below, we offer you a list of some of the most useful tools
for SEO.
Screaming Frog
This is a website crawler that is tailored purposely to facilitate
SEO. This allows it to work fast and efficiently on every URL that you
put in. Within just minutes, Screaming Frog avails data that is critical
to SEO on that particular site. The data may be a bit difficult to make
sense of, especially when you are using this tool for the first time,
but there are resources to help you understand Screaming Frog features and data.
Moz
This is a suite of various tools with diverse marketing and SEO
functionality. The Moz suite especially boasts user friendliness as
its strong suit. Some of the tools that are available on Moz include the
SERP Overlay that displays the SEO metrics relating to specific search
results for easy analysis; Moz local that shows any company’s local
citations; Open Site Explorer that analyzes backlinks, possessing some
high utility metrics of link equity, among other things.
Bing Webmaster Tools
Abbreviated as BWT, Bing Webmaster Tools is one of the more
overlooked SEO tools, possibly because its main usability is specific to
Bing, as the name suggests, and Bing is not as popular as Google.
However, it is useful for Google users too. Primarily, this tool shows
how your site is being treated by Bing, including its ranking in
searches, and what you can do to improve your performance. It also
provides useful information across search engines including Google. This
includes insights into elements such as crawling, op-page keyword
optimization and indexation, among others.
Google Search Console
This is a console that is formerly known as Google Webmaster Tools,
and as the name suggests, it is much similar to BWT. It provides you
with data and configuration that allows you control relating to your
website on Google. This is to Google users what BWT is to Bing users,
although some people may argue that this is a much richer version.
Google Analytics
This is easily the most common of the SEO tools, as most people can
attest to. You too, no? Google is the biggest and most widely used in
the search engine in the world and, therefore, ignoring data on the
searches done on the search engine would be a folly. Google Analytics
provides data that is unparalleled when it comes to insights. With
Google Analytics, you can gain great levels of insight into the bottom
line of the numbers that relate to search engine results.
Keyworldtool.io
This is one of the go-to tools if you are looking for a free tool
that provides premium performance. It provides a great range of keywords
once you enter a query — but they are not mere keywords; they are based
on the autocomplete features of search engines including Google,
YouTube, Bing, or App Store Search. Keywords are key to SEO and,
therefore, having a tool that allows you to have data-backed keywords
based on your unique terms gives you a definite leap ahead of the
competition. It is especially helpful if you intend to have long-tail
keywords.
Google Trends
Parents always to their children to be their own person, not one of
the crowd. In marketing, however the crowd is the market and, as the
African proverb goes, you have to follow the bees to eat their honey. Or
you can lure the bees towards you, so to speak. Google Trends is can
detect changes in queries that relate to a certain topic or entities.
Having this knowledge means that you can change with the times,
positioning yourself strategically in the thick of the trending topics.
If you have not already, then, it is about time you learned to use Google Trends for SEO.
Wayback Machine
This is a more developed historical archive so that you can see what a
website used to look like. This allows you to assess the evolution of
the site and, thus, to effectively determine why a site might be
under performing in terms of traffic or otherwise. In a case of a dip in
traffic too, the Wayback Machine has all the tools you need to discover
what has changed.
SEO Quake Toolbar
This toolbar displays data that is pertinent to SEO. The elements
displayed include links, traffic, on-page keyword optimization, social
shares, among others. On top of the raw data it provides, the toolbar
also has tips that make the experience of analyzing the data a breeze.
Web Developer Toolbar
In the SEO technical audit phase, the Web Developer Toolbar is one of
the more common tools. Its usage might seem quite complex, more so to
the unfamiliar eye, but worry not, here is a guide to utilizing it for SEO.
SEMRush
This is a competitive reserve tool that covers both organic search
results and AdWords. In addition to the usual ranking data, SEMRush also
shows keyword volume and keyword value data results. It is a tool that
you can use with Google, Bing, and other region-specific search results.
This ensures that you know what the competition is up to, enabling you
to gain the upper hand.
Spider Test Tool
This is an indexing simulator tool that shows all outbound links,
common phrases and words, as well as the source code to the page in
question. It, therefore, allows you to analyze the suitability of the
page for SEO.
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