Wednesday, February 15, 2017

Unique Visitors Targeted before Search Engines In SEO Campaigns

In any Search Engine Optimization and Marketing campaign through content marketing, we are all familiar with the argument that content should be written for website visitors rather than search engines.

But how many of us abide by that?

As a copywriter myself, I can remember hundreds of times I have been confronted with clients who want keyword-targeted content that doesn’t do much of anything to consider the reader and largely SEO-focused. Unfortunately, this approach is more common than most of us would like to believe.

Search engines and readers have both become much more discerning in recent years, but this doesn’t mean that crappy, SEO-obsessed content doesn’t still exist. And to some extent, we can’t blame the people who create it.

While the warnings about Google penalties and algorithm updates that penalize crappy content are everywhere, ranking in Google is harder right now than it’s ever been. Instead of investing in quality copy and understanding that SEO is a long-game thing, many people get a little desperate and write their content for SEO first and users second, thinking this will produce faster results.

Although this approach is a little backward, it’s easy to see how people can get tied up in it.
Today, we’re going to talk about why it’s so critical that your users always come before your SEO, and how to use this to produce better content marketing. Read on.

Difference Between SEO-Focused and User-Targeted Content

Sometimes, I think people who put out search engine-focused content think they’re getting away with something. Like nobody can tell that they’re writing for search engines rather than people. Unfortunately, this just isn’t true.

While the best content considers both users and search engines, material that focuses too completely on one or the other is very obvious. Here are some of the primary differences between SEO-focused and user-targeted content.

SEO-Focused Content
  • Targets keywords more than value.
  • Isn’t cohesive.
  • Doesn’t offer relevant resources and back-up material.
  • Often features low-quality writing.
  • Is created on a “fast and furious” basis, without the attention to detail, accuracy, or quality that it deserves.
User-Targeted Content
  • Takes longer to produce.
  • Includes keywords, but relies on intent rather than literal interpretation of keyword phrases.
  • Clusters around topics rather than terms.
  • Offers outbound links and links to other internal information that will help the reader understand the topic more deeply.
  • Features high-quality writing.
  • Is grammatically-correct, with intense attention to detail and accuracy.
With these fundamental differences in mind, you can see how there’s no mistaking SEO-focused vs. user-targeted content. The two are entirely different animals and they’re not interchangeable. 

Smart Reasons to Focus on Readers First

We’ve always centered our content strategy around our readers. We’ve never paid for a PPC ad and our content is created without a thought to a sales funnel. While this may seem backward to some people, it’s worked like gangbusters for us.

Today, we beat every single one of our major competitors on Google by a ranking margin of five percent. While we certainly target keywords in our posts, the keyword comes after the value of the post. As in: we write a post, and then, once it’s drafted and complete, we identify a keyword to rank for. In other words, it’s always users-first around here.

Here are five reasons this approach makes a whole lot of sense:

1. Trends Are More Important To People Than They Are To Search Engines

One of the things we write about most often is digital marketing trends: how Google is changing its algorithm, what Facebook is releasing in the way of live-streaming, etc. While our readers are generally really interested in these topics, search engines often aren’t until much later.

If we were to look at these topics from a keywords perspective, for example, we’d have a tough time coming up with anything because the search terms surrounding those topics would be virtually unheard-of to Google and similar search engines.

While we might get a kick-back later, when search engines caught on to those search terms, it’s most important in these situations to serve readers first. In addition to positioning us as a leader in the industry, it’s also a great way to give our readers what they want, when they want it.

2. Some Topics are Just Too Competitive

If we approached our content from a keyword-only basis, we probably wouldn’t write a lot of the content we do, since the keyword phrases we’d be targeting would immediately seem too competitive. That’s never stopped us from creating posts, though, since we write them for our readers first, and search engines second.
When you seek to provide value above all else, you’ll typically succeed at creating a unique, widely-read piece that pleases both your readers and the search engines. This holds much more weight than a piece that’s been crafted solely to fulfill the needs of Google.

3. SEO Isn’t the Only Way

While SEO is indeed critical to a good content marketing strategy, it’s important to remember Google isn’t the only way people find your content. So if you’re only creating content for Google, you’re in big trouble. In most businesses, people come to content through a mixture of social media, links their friends and family share, media, paid promotions, and e-mail messages.

Because of this, it’s critical to create content that this diverse audience will find valuable when they stumble upon it. As such, focusing on relevant, informative, exciting material is key, because it will please all your readers rather than just the ones who find it through a Google search.

4. Sometimes, You’re Already Ranking Well

If you’ve done a good job of creating targeted, relevant content that speaks directly to your readers, you might not need to focus on SEO because you’re already ranking at the top of Google’s SERPs. When this happens, you basically “own a keyword phrase,” as Content Marketing Institute points out, so there’s no point in continuing to hammer your content for SEO.

In these cases, the best thing you can do is create quality, relevant material that appeals to your audience. In addition to helping you maintain your spot at the top of the SERPs, it will also go a long way toward helping you earn new rankings down the road.

5. Some High-Value Topics Have Low Search Value

Again, if you looked at your content creation from a SEO-only standpoint, you’d breeze right by many important topics because they might have low SEO or search value. That doesn’t mean these topics don’t deserve attention, though.

In many cases, topics with low search value stand out as critical building blocks in your content strategy. While they might not be the ultimate evergreen pieces that draw all the people to your material, they could easily be a critical reinforcing beam for your existing content strategy, or an essential back-up source for a larger piece you’ll write down the road.

Leave these seemingly unimportant topics out of the fray, and you’ll risk creating a lopsided content marketing approach.

The Case for Always Putting Your Readers First

Content marketing is a dynamic field, to be sure, and there’s lots to look at in any given moment. In such a busy industry, it’s understandable that some people lose track of what’s important and get caught up obsessing over SEO, instead. The one thing you can’t afford to lose focus of, however, is your reader.

While SEO trends come and go, your readers are the foundation that gives you a business to work with. Lose them, and you’ll lose the entire structure of your company. When you think of it this way, it starts to make a lot of sense to focus on your readers first and SEO second.

While it’s important to understand the basics of good SEO and include things like keyword phrases and meta content in your material, it’s more critical to understand what your readers want and need, and develop an approach to give it to them.

When you do this, you can create a successful content marketing approach that sustains your brand now and in the future.

Please not forget to your valuable suggestions, which encourages me to gather and write more tips about the SEO or Search Engine Marketing process.

Wednesday, February 8, 2017

SEO Tips to Focus for Ranking Websites in 2017

Now days, nearly every online businesses are preparing blueprints for SEO to gain better ranking for their targeted keywords on the SERPs in 2017.

While there are more than 200 different factors that contribute to a brand’s overall placement for particular queries, there are certain trends emerging and steadfast rules for ranking that are important to consider as we move into the New Year.

If you are on the hunt for the latest trends and SEO rules of engagement for 2017, look no further. Here are the top five practices you should be concerning yourself with throughout 2017.

Making Mobile-Friendly Websites

No major revelations here. Over the past several years, mobile’s importance has continued to grow and its impact on SEO has become increasingly dramatic.

Google has, in no uncertain terms, laid out its agenda as it relates to mobile; and it is soon to top the list of search priorities.

Over the course of 2016, SEOs, marketers and business owners saw Google ramp up the uses of Accelerated Mobile Pages by introducing it organically into the SERPs, advertisements and even eCommerce offerings.

This was only the tip of the iceberg, however — the biggest mobile-related announcement came in November when Google revealed its mobile-first indexing exercise.

While these are only a couple examples of how Google is turning its attention toward mobile, the overall consensus is that your business should be doing the same.

It is now a necessity to have a mobile version of your website. Moreover, it is becoming vital that your company adopt AMP for content offerings, increase mobile page speeds, and hone in on a truly unique and beneficial user experience.

Quality Link Building Campaign

This is one of those things that remains a staple in 2017 SEO practices; and will likely always be around in one form or another.

In the past few years, content marketers have generated more articles, blogs and videos than people can consume; and much of it is the same rehashed drivel.

Don’t worry so much about meeting a “content quota,” instead, your main goal is to produce truly useful materials as it relates to your niche; that’s what users care about, and that’s what Google cares about. Quality content is the entire focus of the Panda algorithm update.

Forget about article spinning and other ways to crank out content for the sake of content. Place your focus on creating highly-informative, evergreen content; something that users can leverage for years to come.
This leads us into our next content-related rule:

Targeting Long-tail Keyword in Content

In-depth content that intimately covers a given topic is not something new to 2017, but there are some changes on the horizon.

Over the past couple of years, various studies have been produced which clearly show the benefits of long-form content. One particular study even showed that the top slots in the Google SERPs went to content that contained more than 2,000 words.

Of course, the goal is not to create ultra-long content stuffed with fluff; it is to generate serious value for readers. Something that can genuinely help them understand a topic and improve.

The mobile-driven future, however, likely has other plans for content. While it is still ideal to create comprehensive materials for desktop, small screen devices will begin to require information-dense articles that are relatively short.

This is mainly because mobile devices are not optimized for long-form content but are emerging as the most favorable platform for the masses. As this trend continues to mature, so will the nature of the content that is served to mobile users.

Semantics are Significant 

Google has been focusing more and more on user intent in recent years. And the proliferation of voice search technology has only served to amplify that pursuit.

Google is on a path of constant improvement as it relates to user experience. This means the company is continually trying to provide the most relevant and helpful links for user queries; the best way to do that is to understand the user’s intention for the search.

In 2017, SEOs will need to continue to adjust their keyword strategies to further identify key-phrases that relate to why users would seek out their website, product, or service. Keywords are often too broad to understand a user’s motive. By really focusing on detailed phrases, you are far more likely to reap SEO benefits in 2017.

Targeting Local and Regional Search Engines

A lot of SEOs and business owners get so caught up in feverishly trying to rank on Google that they completely neglect other platforms; ignoring other search engines is a mistake.

In late 2015, Bing attained a 21 percent market share and is currently growing faster than Google. Considering that there are roughly 3.4 billion Internet users, this translates to approximately 714 million users that are missed by not leveraging Bing.

More importantly, these figures could see massive growth in 2017 as personal assistants Siri and Cortana utilize Bing as their default engines; Cortana already has more than 100 million monthly active users.

In 2017, put significant effort toward understanding Bing’s best practices, ensuring your pages are indexed with the engine, and optimizing your pages for better results. It wouldn’t hurt to secure some advertising space on the platform either.

Creating a powerful SEO strategy in 2017 comes down to focusing on what makes for a better user experience; that’s what Google is after. The more you place a spotlight on user intent, user-centric content, and great mobile offerings, the more Google will acknowledge your efforts.

Which of these SEO tips are already part of your 2017 plans?

Let us know in the comments below.

Saturday, December 24, 2016

Merry Christmas to all - Dillip Kumar Barik Blog

Merry Christmas !!
In this loveliest and happiest of seasons, may you find many reasons to celebrate. Have a wonderful Christmas!! from Dillip Kumar Barik

Friday, December 16, 2016

High Traffic Referral Business Listing Websites Collections

Not all online searches and transactions are performed on search engines. Directories and social media websites expand your reach and have some of the hottest leads on the web at an inexpensive cost. Whether free or paid, these marketplaces are worth spending your advertising budget on.

Should we Submit to Online Directories?

Yes! You should submit your business information and website to relevant directories, and I’ve included a list below. This list is a great sources of leads, consumer reviews and referral traffic. Free or paid, it is important you control your business profile because you need to engage and advertise to consumers where they want to be. Once you claim your profile, update any information that is inaccurate, and be sure to provide details about your business that are a selling point and may draw a new customer in. Most importantly, claim ownership now so that you can respond to positive and negative reviews of your business in the future.

How Many Is Too Many?

There is no set number of directories your business should or shouldn’t be in. It’s the quality and relevancy of the directories that is important to keep in mind. Links from spammy websites, hacked websites or low quality sites constitute bad neighborhoods that you don’t want to belong to. Linking to your site from these bad neighborhoods on purpose will make you a target for manual penalties from the search engines.

How to Tell Which Directories Are Legit

I have put together a list of 32 directories I recommend, below. But there are many more worth considering. If you’re interested in submitting your site to a directory, take a look at the businesses listed and  if you would feel comfortable calling on those businesses and they are relevant to your business, then you should feel safe submitting to and being a part of that neighborhood. The quality of the sites you are listed in is important, so stick to the best. The goal is to make sure that the most accurate, up-to-date information about your business gets published where your potential customers are searching.

Getting Started

On any of these sites, search to see if your business is already listed, then claim control of your existing listing instead of submitting a duplicate. For new submissions, I’ve linked to the deepest page that can help you set up a new business profile quickly. Also if you have a directory that you think should be included, please feel free to mention it in the comments.
  2. Google My Business
  4. Bing Places
  5. Yahoo Local/Aabaco Small Business
Need help submitting? This can be very time consuming, and we can help. You can start by evaluating the accuracy of your listing using our free tool, and claim control quickly and easily by syndicating your information through our network, or we can do the legwork for you. Other than this you may contact Dillip Barik for SEO, Digital Marketing, Website Design and Development Solutions at affordable cost.