Saturday, October 22, 2016

Keywords Research Tips Matching with Latest SEO Trends

Keywords are the fundamental particles for a SEO campaign of any online Business website. Around this complete Search Engine Marketing plan rotates. Targeting keywords for a particular website or online business comes after an extensive analysis of brand value, local searches, related users category and the searching practice of Search Engine Users. This trend of keywords research have been significantly changing in last few years up to 2016 and the process may continue in future to rank better in SERPs and save the websites from adverse effect of Search engines like Google, Bing, Yahoo etc.
Keywords research is very essential before starting any SEO practice and facilitates to drive organic traffic to your website through different local search engines. Keywords decide who comes to your website with what purpose. The better Keywords analysis is performed, brighter the prospects of getting unique traffic hence fulfills your business goals.
In 2016, the things have significantly changed in the arena of search engines, SEO and keywords research. Google is better at analyzing content, back links and search results than before. This entire process brings new challenges and opportunities at the same time for the SEOs and internet marketers.

Keywords research strategies of a website must accomplish the requirements of both the visitors and the search engines.

Some of the “must do” trends for finding targeted Keywords are as follows:

Choose Unique Keywords from Product/Services of your Website

By choosing unique keywords from the product and services your website is displaying, have the better chance to rank in top positions of SERPs.
Assuming that you are serious about producing quality content, you should use high intent, meaningful topics and write unique keywords with quality content.

Use Updated Keyword Suggestion Tools

By using keyword suggestion tools like Keyword Planner, SEO Stack and Uber Suggest, you will get keyword ideas and search results from Google, Bing and Yahoo. Gather keywords from multiple sources to analyze, filter those by targeting your local search keywords.

Get Keywords from Social Networking Websites

Keyword Suggestion tools may not disclose keywords or ideas those exist in social networks, niche forum sites, question answer sites etc. There are many other social sharing sites where you can find popular content and topics like Reddit, Pinterest, Google+, Buzzsumo and many others.

Monitor Keywords Research Trends

Analyzing keywords trends give you a glimpse of what kind of keywords might come next in a few months or years. Planning content in advance for such keywords could be a great strategy to take lead ahead of your competitors.

Google Trends can show you keywords that have become popular recently with the traffic charts. Targeting these keywords in your content could get you ranked without much SEO, since competition on these keywords might be lower.

Other than Google Trends, social network sites and social sharing sites also help to discover new topics. Whenever something new has arrived, people discuss it everywhere. You just need to keep a vigil and act prompt.

Analyze Competitors’ Keywords

Analyzing your competitors’ keywords from its websites and blogs you can get clear idea about their targeted keywords and rankings. It also helps to carry out better back link strategy in SEO campaign. You can use free and paid tools for better competitors’ analysis.

Target on Long-tail Keywords

By targeting long tail keywords with 3-5 words easy to get in top search results. Long keywords are specific, low in competition and more relevant to locality or any subject. Now days Google also gives focus to long-tail keyword for better ranking.

Choose Keywords Allied to Page Content

While choosing keywords for individual pages, consider the page title and content at first. This will help your web pages more relevant to targeted keywords. Also put those keywords in meta title, description and header tags of corresponding pages for better search engine visibility.

Research your Business Keywords Regularly

Research and update your keywords with new ones on the regular intervals by analyzing the search results from Google Webmasters Tool.

Always try to collect more specific keywords for your local business from social networking sites, relevant blogs, articles and your local markets. According to your keywords update the webpage content and Blog pages with latest news or related stuffs that make interest in visitors.

Friday, September 2, 2016

Helpful SEO Programs to Promote Business Websites for Free

Now days SEOs using number of SEO techniques for attracting clients to their websites. But for those who are unfamiliar with the concept, SEO is marketing that aims to increase the visibility of a business online without payment. Ruling out the use of payment involved in affecting SEO levels the playing field so giant firms, as well as start-ups, can have an equal chance to compete favorably. Success in SEO, however, is dependent on the proper utilization of the technicalities and creative aspects of marketing.

Contact for SEO Dillip @
Like every other aspect of life today, people are unrelenting in their quest to make life easier. Hence, a number of tools have sprung up left, right and center, all carrying the promise of being the best SEO tools. Below, we offer you a list of some of the most useful tools for SEO.

Screaming Frog

This is a website crawler that is tailored purposely to facilitate SEO. This allows it to work fast and efficiently on every URL that you put in. Within just minutes, Screaming Frog avails data that is critical to SEO on that particular site. The data may be a bit difficult to make sense of, especially when you are using this tool for the first time, but there are resources to help you understand Screaming Frog features and data.


This is a suite of various tools with diverse marketing and SEO functionality. The Moz suite especially boasts user friendliness as its strong suit. Some of the tools that are available on Moz include the SERP Overlay that displays the SEO metrics relating to specific search results for easy analysis; Moz local that shows any company’s local citations; Open Site Explorer that analyzes backlinks, possessing some high utility metrics of link equity, among other things.

Bing Webmaster Tools 

Abbreviated as BWT, Bing Webmaster Tools is one of the more overlooked SEO tools, possibly because its main usability is specific to Bing, as the name suggests, and Bing is not as popular as Google. However, it is useful for Google users too. Primarily, this tool shows how your site is being treated by Bing, including its ranking in searches, and what you can do to improve your performance. It also provides useful information across search engines including Google. This includes insights into elements such as crawling, op-page keyword optimization and indexation, among others.

Google Search Console

This is a console that is formerly known as Google Webmaster Tools, and as the name suggests, it is much similar to BWT. It provides you with data and configuration that allows you control relating to your website on Google. This is to Google users what BWT is to Bing users, although some people may argue that this is a much richer version.

Google Analytics

This is easily the most common of the SEO tools, as most people can attest to. You too, no? Google is the biggest and most widely used in the search engine in the world and, therefore, ignoring data on the searches done on the search engine would be a folly. Google Analytics provides data that is unparalleled when it comes to insights. With Google Analytics, you can gain great levels of insight into the bottom line of the numbers that relate to search engine results.

This is one of the go-to tools if you are looking for a free tool that provides premium performance. It provides a great range of keywords once you enter a query — but they are not mere keywords; they are based on the autocomplete features of search engines including Google, YouTube, Bing, or App Store Search. Keywords are key to SEO and, therefore, having a tool that allows you to have data-backed keywords based on your unique terms gives you a definite leap ahead of the competition. It is especially helpful if you intend to have long-tail keywords.

Google Trends

Parents always to their children to be their own person, not one of the crowd. In marketing, however the crowd is the market and, as the African proverb goes, you have to follow the bees to eat their honey. Or you can lure the bees towards you, so to speak. Google Trends is can detect changes in queries that relate to a certain topic or entities. Having this knowledge means that you can change with the times, positioning yourself strategically in the thick of the trending topics. If you have not already, then, it is about time you learned  to use Google Trends for SEO.

Wayback Machine

This is a more developed historical archive so that you can see what a website used to look like. This allows you to assess the evolution of the site and, thus, to effectively determine why a site might be under performing in terms of traffic or otherwise. In a case of a dip in traffic too, the Wayback Machine has all the tools you need to discover what has changed.

SEO Quake Toolbar 

This toolbar displays data that is pertinent to SEO. The elements displayed include links, traffic, on-page keyword optimization, social shares, among others. On top of the raw data it provides, the toolbar also has tips that make the experience of analyzing the data a breeze.

Web Developer Toolbar

In the SEO technical audit phase, the Web Developer Toolbar is one of the more common tools. Its usage might seem quite complex, more so to the unfamiliar eye, but worry not, here is a guide to utilizing it for SEO.


This is a competitive reserve tool that covers both organic search results and AdWords. In addition to the usual ranking data, SEMRush also shows keyword volume and keyword value data results. It is a tool that you can use with Google, Bing, and other region-specific search results. This ensures that you know what the competition is up to, enabling you to gain the upper hand.

Spider Test Tool

This is an indexing simulator tool that shows all outbound links, common phrases and words, as well as the source code to the page in question. It, therefore, allows you to analyze the suitability of the page for SEO.

Friday, August 19, 2016

Existing Content Optimization Techniques

Now days Content Optimization is a main weapon of SEO Campaign for a Business Website. No matter how many SEO tools, tricks and best practices you implement, you won’t attain significant results without content incorporated into strategy.

Content Optimization is a highly successful and widely used modality of driving traffic, educating consumers, escalating sales and pushing a site higher in the Search Engine Result Pages. As we all know, however, the space is becoming more competitive by the day as more and more brands generate content.

Just because a piece of content was created months or years ago doesn’t mean it no longer holds value; a little modernization is all that is often needed. In order to determine if a particular post needs to be updated, start first by looking at similar content to see if more recent publications are trumping yours.

Once you have compiled your existing contents, you can begin reworking these pieces to drive a new wave of results.

The first step in this process is to determine if there have been any new happenings or recent developments on your topic since the original piece was produced; you want your content to be as up-to-date and accurate as possible.

Next, it’s wise to conduct keyword research again. If your content is more than a year old, the best words and phrases to leverage may have changed. A few years back, long-tailed keywords did not have the power they do today. Mobile and voice-to-text search have both greatly altered the way people present queries; this needs to be taken into consideration when formulating your keyword strategy. Also, be sure to optimize your publication for semantic search by including companion keywords, utilizing synonyms and variations of words, and writing in your audience’s organic language.

With older pieces of content, there is a good chance that many of the links that were once present are now broken; remove any of these defunct portals. Take things further by strengthening your internal linking through incorporating hyperlinks to other relevant content that holds authority. Additionally, you will want to bolster the number of links to respected websites. High authority sites are those such as reputable news sources, educational sites and other trusted and high-ranking pages. Search engines take into consideration these types of links, giving your content credit as a more trustworthy destination.

Once you have updated your content to include more current information, relevant and high-ranking keywords, and plenty of authoritative internal and external links, it is time to promote it all over again. Publish the piece on various social media websites, send out the update to your email subscribers, push it to the homepage of your webpage; use all the tricks in your marketing toolkit. People won’t be interested in your newly revamped content if they don’t know that it exists.

Not all content needs to be deeply researched and created from scratch. You can save tons of time and energy by simply resurrecting old content with new information and allowing it to work its magic all over again. The key is to make sure that you abide by today’s best practices, incorporate the most cutting edge information possible, and to be sure that your offerings are useful by offering up direct answers to some of the most common questions your audience has. Don’t let your old brilliant ideas become irrelevant. Re-purposed content is an SEO goldmine.

Friday, June 17, 2016

Quick SEO Tactics to Push Higher in SERPs

Nearly every SEO tactic today falls into one of three categories; white hat, black hat, or the nebulous gray. White hat tactics are those recommended by Google and other search engines which take a straightforward approach to reaching the top of the SERPs. Black hat tricks, on the other hand, are methods that are considered unethical in the world of SEO. Yet no matter how you slice it, there are plenty of strategies that fall into the gray.

The SEO cheats presented here are neither black nor white; they just are. Some may consider them to fall on the black hat side of things, but that’s only a misconception. Keep reading and you’ll see.

If you are seeking genuine SEO tactics to give you a rise in the SERPs, look no further. Here are three SEO “cheats” that will deliver impressive results.

1. Targeted Outreach with Google Keyword Planner

Most leverage the Google Keyword Planner simply for AdWords purposes and keyword research. This tool, however, is far more powerful than its implied uses. The Keyword Planner is a stellar tool for identifying outreach opportunities for your site to benefit from.

When conducting an outreach campaign, it is vital to focus your efforts on those who are already discussing similar products or services. Anything broader and you are likely to waste massive amounts of time getting turned down. To find the most relevant sources, focus on those who are already incorporating your long-tail keywords into their mix. You can locate these bloggers by simply loading your keywords into the Keyword Planner and filtering the results for low search volume keywords. Once you have your list, export it.

From here, begin plugging your long-tail words into Google individually while actively searching for blogs or articles that cater to these topics. With this list in hand, you can begin reaching out; you will likely have far more success with your campaign as these folks are already engaging in your industry’s conversation and will be far more apt to respond.

2. Building Links through Building Connections

This method involves persistence and patience, but it will pay off if you remain steadfast in your efforts.
The typical route for many SEOs is to employ tools that will automate and scale their efforts for maximum efficiency and effectiveness. The rationale here is fairly solid, granted that the right elements are scaled. For this approach, however, we are going to take a seemingly counterintuitive path and refrain from scaling.

Much of the online world revolves around relationships, and this is exactly what you are aiming to build. This is the sweet spot on how you will earn your links. When reaching out to potential partners, you may have to contact them a half dozen times before making your pitch. Cold pitches are rarely received well so playing the long game is essential for this to work.

Additionally, with this tactic you have to be willing to go the extra mile and do something that 95 percent of SEOs won’t do; pick up the phone and call people.

It may sound absurd calling someone to ask for a link, but the power of human-to-human connection is something that should not be underestimated. Next time you find yourself inspired by someone’s post, locate their contact information and give them a call to thank them for the information and share your feedback with them. As this is an uncommon practice, you are going to stick out in their memory. And in many cases, that will pay off big.

By connecting to various voices, authorities and influencers in your niche in this manner, sharing and interacting with their materials will feel natural and they are more likely to take notice. This amps up the possibility of them linking to you exponentially because they know who you are.

3. Comment on Blogs – A Lot

Commenting on blogs is one of many tactics that is perceived to be black hat. This is simply not true. Google’s Matt Cutts has been a proponent of this strategy for a long time and has even gone on record stating that he does this as well. In reality, blog commenting is a fantastic way to acquire more traffic, gain visibility and even drive revenue. Since very few people leverage this strategy, it becomes all the more powerful.

The key to gaining the benefits of blog comments lies in ensuring your statements feel natural; automating this process will ultimately backfire. Your comments need to be organic and useful to the overall conversation.

Approach this by compiling a list of reputable, high-quality blogs within your industry. Then narrow things down by entering the URLs into the Moz Domain Authority tool; only keep sites that have a comparable domain authority to your own. Once you have your list, start engaging and driving people to your site. Just bear in mind that most sites have an approval filter for comments. To ensure that yours passes, make sure that it looks natural and adds to the conversation in a valuable way. If it doesn’t achieve these two aspects, you are just spamming someone else’s blog. While this strategy is no quick fix, it is quite effective.

If you are trying to reach the top of the SERPs, you can’t just follow the same practices and tactics that everyone else is. You have to think outside the box and employ strategies that others won’t. By breaking away from the herd and forging your own path to SEO prosperity, you gain a much more solid foundation to your ranking status.

Wednesday, June 8, 2016

Tips for Organizing your Digital Life Using Awesome Digital Tools

Organizing clutter is an ongoing battle for most people.

Accumulating stuff seems to be the default mode, and over the years it can get out of hand. Back in the day, that meant the closet or the desk, but nowadays, it also means your computer and any other gadget you use regularly. Digital technology has made life easier, no doubt, but it has also made it a lot messier.

If you have been remiss about organizing your digital life, then you have a big problem. You will have to deal with it sooner or later, and sooner is better. Here are 10 tips for organizing your digital life using digital tools to make it more manageable.

Upgrade your software

Does your computer crash often or your apps stop working all of a sudden?
This might mean you have not updated your software. In most cases, software developers provide updates on their software for a reason: the old ones don’t work so well. Ignoring prompts or deferring updates to some other time merely means you are working with programs that may be costing you time and resources.

You may also be vulnerable to security breaches without knowing it. You can become more productive and secure if you take the time to update all your regular programs and apps whenever available, instead of waiting until you have to.

You can use the FileHippo App Manager for Windows or MacUpdate Desktop for Mac. There are tons of apps that perform this function that are suitable for all kinds of gadgets, including mobile.

Clean up your inbox

Yes, it has to be done. An overstuffed inbox not only causes stress, but you might even miss important e-mails.

You can easily cut down on your inbox clutter by using apps that filter incoming e-mails, such as Google Inbox for Gmail users. To unsubscribe in bulk try a tool such as Unroll.Me.
Of course, you still have to set the parameters, but it sure beats clicking a box for the 3,000th unread messages in your inbox.

Clean up your desk(top)

The only things that should be on your desktop are your recycle bin and shortcuts to your most frequently used apps. If you can hardly see your desktop through the mess of icons, you definitely need to check out Fences for Windows or Synchronize! Pro for Mac.

Clean up the system cache

Everything you do leaves a footprint in your system cache, so you want to wipe it clean. You can use Disk Cleaner, which is built into Windows 10, or find an app like Dr. Cleaner for Mac.

Clean up temp files

Most people ignore temp files because they are out of sight, but a lot of them can slow you down. You usually get rid most of these every time you reboot your computer, but not all, and over time it can accumulate.  Use CCleaner regularly to find and remove temp files your computer creates every time you open a website, create or modify a file, or download stuff.

Find duplicates

Free up some space by finding duplicate photos using a tool such as Duplicate Cleaner for iPhoto for Mac and simply Duplicate Cleaner for Windows.

Remove old files

Remove documents, images, videos, downloads, and contacts you have not used in months or years. You can back them up in an external hard drive or the cloud (you can use Bittorent Sync for this, which is free for personal use, and has no size limit) if you feel anxious about losing something before deleting  them permanently from your system. Yes, that includes your photos. Your computer should have a built-in app for making backups. Do this at least once a year to keep your computers and smart phones working at peak levels.

Uninstall old software

Maybe you had a printer that died a couple of months back, and you have a new one now. You will not need the old software, obviously, so go ahead and uninstall it. In Windows, go to Control Panel, click on Program and Features, and uninstall that and anything else you see that you never use. In Mac, head on over to Home, click on Library then Application Support, and drag and drop all the apps you don’t want.

Organize your files

Now that you have removed all the stuff you don’t need, you still have to organize whatever’s left. You can do it the old-fashioned way, creating folders and putting stuff in, or you can use FreeCommander  for Windows or FastCommander for Mac.

Organize as you go

Now that everything is in place, and there is a place for everything, make sure you don’t start making problems for yourself again. New files need to be put in the right folders as they come in. Delete old files as you receive updated versions, archive photos and back them up to the cloud, and clean up your inbox on a daily basis. This is the only way you can keep up and be productive.

There is no reason to become overwhelmed with a cluttered digital life. You can use a plethora of digital tools, many of which are free, to help you become and stay organized. It might be painful at the start, but you have to do it. Once you do, you will be much more relaxed and productive.