Tuesday, February 20, 2018

Tips to Improve E-commerce Sales with Product Recommendations

Businesses know that acquiring new customers is more difficult and costlier than selling new products to existing customers. This is why eCommerce businesses prefer to invest in a good loyalty program. And product recommendations is one of the best marketing tools that a retailer can have in its arsenal. After all, the right recommendation helps sell more products to existing customers.

Simply put, recommendations are suggestions made by the retailer on various things that the customer might also be interested in. But in order to do this, the company has to know its customers and what they want. This is to avoid scenarios like recommending red stilettos to a client who prefers white trainers.

The question now is how to successfully use recommendations to improve eCommerce sales. Here are five suggestions:

1. Generate Personalized Product Recommendations

Personalized recommendations are carefully calculated and chosen products that are offered with the customer's shopping behavior and history taken into consideration.

Amazon is a prime example of personalized recommendations. First-time site visitors will initially see some generic suggestions that are either crowd sourced bestsellers or what other visitors are checking. But once a purchase has been made, they'll see recommendations based on items they've bought or searched for recently. These suggestions are found in the product description of the item a customer is currently checking or on the homepage that they're logged into.

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2. Have Well-Timed Customized Email Recommendations

Email marketing is still one of the most effective marketing strategies. It's affordable, practical, and can boost conversions. But to have a more robust customer engagement, personalized email recommendations are the way forward. After all, the more relevant the email's content is, the higher the rate of emails opened, website visits and sales.

Amazon is again a good example of this strategy. The company's AI sends well-timed emails that recommend products that the customer has just browsed on the site. The emails are also sent as soon as the customer leaves the site, thereby ensuring that they're still receptive to recommendations.

3. Make Product Pages More Appealing With Relevant Suggestions

The product page is one area where you can make more recommendations. However, it's important that you find the best way to showcase your items because at this stage, you'll either push your client towards the checkout process or drive them away altogether. Data-backed recommendations can provide shoppers with more choices at this key stage. By putting together selections based on the customer's interest, the odds of conversions can increase by as much as 411%.

Brands can boost conversions by suggesting complementary items. For instance, if the shopper is looking for shoes, they can cross-sell by suggesting a shoe rack. Product recommendations can also be based on the shopping patterns of other shoppers. For example, if previous shoppers also bought a necklace after buying a blouse, then the product page would recommend what “people who bought this product also bought.”

4. Don't Stop at a Confirmed Order

A successful order confirmation doesn't mean you have to stop making recommendations. This stage of the shopping process can still be a good arena for recommending items that the customer could buy. Think of it as a last chance to add more products to the deal.

There are two good ways to make the most of order confirmations. One would be to have recommendation popups. Aside from thanking your customers for their latest purchase, include messages that suggest “you might be interested in this product.” The second way would be to integrate recommended products in the order confirmation email. Make your offer more compelling with the promise of freebies or discounts in their next purchase.

5. Making Friendly Referrals

As already mentioned, recommendations shouldn't stop just because a purchase has been made. Recommendations can be used as a referral tool, one that can push a brand further, generate traffic, and boost more sales.

Brands can do this by asking customers to share the news of their latest purchase with their friends via social media. Bear in mind that people are more likely to buy or use the same brand that a trusted friend has used and recommended. To make this easier for your customer, integrate a “Share This” button on the customer's order confirmation page.

There's no question that recommendations have positive results. It's a marketing strategy that eCommerce businesses can easily adopt. So this year, put more emphasis on recommendations and see your sales numbers grow.

Monday, January 8, 2018

Happy New Year - 2018

Wishing all a Prosperous, Peaceful, Good Health and Happy New Year 2018 !!

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Saturday, September 2, 2017

Do SEO to Generate Business Leads from your Website

A website parked on the internet, without SEO and some-one constantly tweaking the SEO, will never be found in online searches and will never generate an organic business lead.

Organic leads that convert into sales, are certainly more cost effective for your business than leads obtained through PPC (Pay per Click) marketing. The key purpose of SEO is to attract organic leads to your website, rather than the websites of your competition.

The best way to ensure organic leads come to your business, rather than going to one of your competitors, is to rank higher than them in search engine query results, for your chosen keywords. This can only be achieved, if you incorporate quality SEO work, into your website strategy.

It is important to rank higher than your competition because the top few search results delivered up by search engines, generally gain most of the traffic for the search term, and any result that is not displayed on the first page of delivered search results, rarely see much traffic.

Like most business owners, you invest in a website so that your target audience can search and find you, when needing the products or services you provide. To achieve visibility, each of your web pages (and sometimes sub-pages), needs to be optimized to be found by search engines.

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You may have read that SEO is also about branding and marketing, and whilst it may contribute somewhat in these areas, the key role of SEO is to ensure your website meets all the ever-changing requirements of the search engines, whose role it is to provide searchers with the most relevant results, for the search term from the businesses that they (in their own way) determine, are more important and have a level of authority.

To enable your website to become a lead generation machine, you must make sure you match your customers goals, with those of your business.
This is easier said than done, and SEO is how you do it. Here is the process;
  • Firstly, you must research and select the most relevant keywords that potential customers use when searching for the products or services offered by your business.
  • Secondly, you need to choose which of these keywords, you will focus on, when attempting to rank your business higher, in future search results.
  • Thirdly, you then need to optimize your website for these keywords, and
  • Fourthly, begin the process of incorporating the keywords into your content, as appropriate and without resorting to keyword stuffing.
It also pays to understand, that multiple keywords that are searched for less often, sometimes generate more leads for your business from your website, than one heavily searched for keyword.

Patience is the key with SEO. You need to commit to ongoing SEO work, and allow time for the work to move your business, up the search rankings. You can further help the process of improving search engine rankings, by frequently posting additional content to your website. Such content needs to be quality content, the fresher and more unique, the better.

Tuesday, June 13, 2017

Essential SEO Promotion Stages for Websites

Just like everything else in the world, SEO promotion doesn’t have one single all-purpose algorithm of success. This algorithm may vary depending on a country where you are promoting, a specificity of the promoted site and others. But there is still something every SEO should include in any promotion strategy. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.

Analysis of the site, niche, and competitors

When the SEO specialist gets access to Analytics and Webmasters, he/she conducts the primary analysis of the goods and services of the project, and also gives an overall assessment of the website. It’s needed to determine what to do with a site, and to build the future promotion strategy. These are the exact steps the webmaster should take:
  • Check website’s position in SERP for the keywords of different search volume
  • Conduct a competitor analysis to find out what exactly to focus on in this niche
  • Analyze the structure and backlinks profile of the top websites within the niche
  • Make suggestions to optimize the site.
  • Analyze the demand and seasonality on the basis of SERPs data
All these are needed to define whether the site needs global changes.

Keyword Research

At this stage, the specialist collects, clusters and checks the search volume of the list of queries that people use to find your site. This is necessary to form the structure of the site, generate meta tags, write texts for landing pages, create internal links and conduct the off-page optimization.
While researching, the SEO specialist may collect a couple hundred keywords. The process of compiling a qualitative list of keywords is long and can take up to several months. Therefore, the promotion strategy must be composed in such way that this task is being worked on, other SEO tasks could also be performed.

Creating a broad structure of the site

Search engine algorithms are being improved the whole time to provide users with the most relevant information in SERP.
If you’d like your site to appear at the top of the search results, you have to focus on creating an expanded structure. Thus, every group of keywords should have its own optimized landing page.
At the same time, it is important to remember that for super-low frequency queries (the ones that were searched for less than 5 times in a month) it is better to optimize the particular product cards, since they will only interfere with the promotion of important pages, taking away from them a part of the internal static weight.
–°ategories are usually created for the high-frequency and middle-frequency requests, while low-frequency requests are used to create filter pages and intersections of filter pages.

How might you get fresh ideas for creating the new landing page?
  • Analysis of the SERP
  • Analysis of competitors
  • Internal research on the site
  • Analysis of the products/services range
For large stores/bulletin boards/marketplaces targeted on different cities, as well as the companies with branches, the number of landing pages in the structure should be multiplied by the number of cities. And it’s still to keep the content of such pages unique.
But it is a complicated and lengthy process that in larger projects may take more than a year to cover in its entirety. However, if you want to get the desired effect faster, the bulk of the work on expanding the structure of landing pages should be done very early.

Drawing up an on-page SEO task

At this stage, it’s mandatory to do the following:
  • Creating the title and description meta tags for the h1 header
  • Creating a friendly URL
  • Optimizing the filters, making up the rules of URLs  and meta tags creation, and links visibility
  • Speeding up the server response and the site loading
  • Deleting duplicate pages, redirects, canonical pages, internal noindex and nofollow tags
  • Creating the XML map of the website
  • Setting up the multi-language if necessary
  • Optimizing the pagination pages
  • Adjusting micro-markup of reviews and information on the product cards page

Setting up internal site linking

Frequently, lack of inner Page Rank for landing pages is the cause of the site poor ranking. Let me explain what it means.
You have not only to create landing pages, but also set up a cross-linking between them. In such way, both users and the search robot will easily find and pass to other pages. Otherwise, some pages may not appear in the search engine index.

Content optimization

The webmaster should optimize text and pictures and the whole content on the site. He creates a unique title, description meta tags and h1 headers. Also, it is at this exact stage when the previously collected keywords are distributed all over the website. It is crucial to do this carefully so that the text doesn’t look spammy. Spammy text not only annoy readers, but also search engines have long since learned to distinguish them. And this means that unnecessarily stuffing your articles with keywords can land you with a penalty.

Optimizing the Crawling Budget

The Crawling Budget is the number of pages which the robot can scan on the site at one time. This number is limited. If you don’t close irrelevant pages on your website from indexation, some relevant ones may remain unindexed in the search engine.

By irrelevant pages I mean, for example, pages of useless filters, for which there are no requests or very few of them. Or pages with different sorts: by price, rating, number of products per page, etc. Not closing such ones from indexing is a bad mistake. The Crawling Budget is a delicate matter, and it’s probably important that only experienced specialists should work with it.

Thus, at this stage, experts are closing the “irrelevant pages,” created only for the convenience of users,  from indexing, and leaving only the necessary filters, prohibiting robots from circumventing “irrelevant pages” by closing the links to them.

Improving the Website Usability

Clearly, one of the most important ranking factors of any website is user behavior. It’s good when users stay long on your site because if they don’t, and almost every visitor closes your site in a second, Google will understand that it contains irrelevant information.
Of course, black hat methods like using robots to artificially wind these indicators may help. However, it’s only a matter of time before Google reveals such practices and penalizes you. So it’s better to improve it in a natural way, by creating useful content and, of course, using the right keywords.
So, at this stage, the specialist will give recommendations on how to:
  • Reduce the bounce rate
  • Increase the duration of users stay on the page

Off-page SEO

After the off-page SEO, I mean good old backlinks profile building. Links to your website from other sources are crucial as this is one more way Google understands that the information on your website is relevant. Sure, in some fields with low competition, you may not be able to pay considerable attention to links. But let’s be frank, how many such fields are left in 2017?
So, the more respectable websites are referring to your site, the more your own site’s authority is growing. Checking things about your backlinks profile and your authority in Google’s eyes is simple if using special backlinks analysis tools.

Increasing your Website’s Conversion

You are launching a new eCommerce site, have promoted it by SEO or PPC, yet aren’t get much in the way of results? Apparently, your site requires change. Here’s what a specialist can advise at this stage:
  • Full redesign of the site – for example, expansion of the site structure, adaptive layout, indicating the sum for free delivery, the ability to enter a discount coupon, improvement of the structure of the blog, and so on
  • Improving the quantity and quality of the photos of goods on the website
  • Improving the quality of descriptions, characteristics, information about the product while adding tables with technical characteristics, and creating ample opportunities for filtering goods, etc.
  • Adding reviews on the store and product reviews in a prominent place on the site
  • Adding the “similar goods” block (“goods in the same price category,” etc.)
  • Launching of online help on the site
  • Setting trigger personalized newsletters
These are only a tiny part of the improvements which increase the conversion of the site. In fact, even such seemingly minor changes as changing the colors of the elements of the pages can provoke an improvement in the conversion of your site.

Step-by-step page Optimization

Work on the site extent, on content, meta tags, internal linking and backlinks profile is almost an endless process. In addition, the algorithms of search engines are updating all the time, and therefore you often have to make changes to the promotion strategy and constantly improve it for both users and machines.
You must understand, that no quick results are available in SEO promotion. It might take a couple of months to first notice your website’s moving ahead in SERP, but it’s totally worth it. SEO promotion gives reliable results for a long time.

We hope you found this article helpful. Certainly, there’s a lot to take in, and few people can do it all themselves.

If there’s any aspect of this that you would like to read more about, please let me know. Perhaps I can answer you in the comments, and maybe something warrants an article of its own.

Saturday, May 6, 2017

Free Ways for Getting Unique Visitors to Your Website

Targeting unique visitors in this competitive world is just like digging a rock for water and getting more and more visitors to website for free is also bit difficult now days, but not impossible!

Some of the free and quick tricks to get real visitors are described below, as follows:

1. Optimize the Website for Google:

Let’s start with Google so that it gets out of our way. I am sure that you all agree that the best and hardest way to get free traffic is by optimizing your web site for Google.

Google holds more than 70% of search engine market share and a place in one of the top positions of Google search, is a great source of free traffic.

The problem is that the competition is huge so you need to have a great web site both in terms of content and SEO if you want to take a part of the pie.

What you can do? SEO Audit your website to make sure that it is well optimized for Google and publish good quality content on a regular basis.

Ok, now that Google is out of the picture, let’s see from which other sources you can get free traffic.

2. Don’t forget about Yahoo and Bing:

Yahoo and Bing may not have the market share of Google, but a top position in either Bing or Yahoo can bring in a good number of visitors.

I have web sites that rank on the first positions for popular keywords on both Google and Bing and although the traffic I get from Bing is ¼ of what I get from Google, it is still a good source of free traffic.

What you can do? The first action you need to take is register with Bing Webmaster tools and submit your website. The process is similar to Google webmaster tools; if you are not sure what to do you can read this tutorial.

Second, you need to be active in Facebook and Twitter. Bing and Yahoo take into account (in their ranking algorithm) the number of Facebook likes and Tweets so the more likes and tweets your pages have, the greater are the chances of ranking higher in Bing and Yahoo.

3. Add your website to the Chrome web Store:

The chrome web store is a fantastic source of free traffic and yet many webmasters are not taking advantage of it. It is very easy to add your web site to the Chrome Store and the traffic you can get is free and continuous.

What you can do? Simply spend 10 minutes of your time, follow the instructions in this tutorial and register your website with the Chrome web store. It’s easy and the results in terms of visitors are immediate.

4. Create a Mobile Version of your Website:

More and more users are searching the web using their mobile phones. The numbers of mobile searches are increasing dramatically and you just can’t ignore them.

Recent studies show that 28% of mobile searches are converting within an hour so it is very important to provide for a mobile optimized version as well.

What you can do? Mobilize your website!  Creating a mobile version is not very difficult. You can either use a plugin (if you are on WordPress) or adopt a responsive design.

Also, don’t forget about Accelerated Mobile Pages, which is the new hot trend in search marketing.

5. Create an Android native app and Publish it to the Google Play Store:

Do you know that there are more than 15 million new android users per day? What does this means in terms of traffic?

You can create an android app and publish it to the Google Play store, users will download your app and some will visit your website.  I am a big fan of this method for getting free traffic and it works very well.

6. Create an Android app and Publish to the Amazon Store:

Amazon had great success with Kindle and they decided to create their own application store (Amazon appstore). The concept is the same as described above with publishing an application on Google Play store.

You create a free app and publish on the Amazon store. People download the app and some of those users will visit your web site to get more information.

7. Guest post on High Traffic Websites:

Many people believe that guest posting is about getting links but this shouldn’t be the case. The main reason of why you should guest post to another website is the traffic benefits and not getting a link pointing to your website.

A guest post on a trusted website may rank high as well and this will create a steady flow of free traffic to your site.

What you can do? Forget everything you know about guest posting for links and instead make a list of high traffic web sites in your niche.  Find out who the editors of these websites are and follow them on Twitter, Facebook and Google+.

Try to connect with them in every valid way you can and when the time is right pitch them with your guest post idea. I know it’s not easy but you should also know that the easy way of guest posting will get you into trouble.

8. Keep your Content Fresh:

‘Keep it fresh and keep it relevant’, this was Google’s reply on the importance of having fresh content on your website.

New content can get you more free traffic either through more loyal visitors (people will come back to check if you have published new content), more social media mentions or more organic visits (search engines will crawl your website more often).

What you can do? First you need to create a publishing schedule and stick to it and second try to publish good content that will make your readers to come back again and again.

9. Engage with Social media (Twitter, Facebook, Google+, Pinterest, Stumbleupon, YouTube, LinkedIn):

Social media platforms are getting popular day by day and if you don’t have a clear strategy of what you want to achieve, you many end up losing your time without having a real benefit.

In my opinion the best social media platforms in terms of traffic are Facebook, Twitter, Google+, Pinterest, Stumbleupon, YouTube and LinkedIn.

What you can do? If you don’t have a presence in ALL the above channels, make sure that you start using them.  You many need to spend some time figuring out how each platform works but they are proven ways to get free visitors to your website.

10. Post a Presentation on Slideshare.net

Have you heard of Slideshare.net? If not go and check it out. Basically it is a website where you can upload and share a presentation. The good news about Slideshare is that it has a lot of traffic so if you make a good presentation it will be seen by thousands of people and some of them will visit your website as well.

What you can do? Create a free account with Slideshare and create an interesting and appealing presentation.

Don’t get disappointed if you don’t succeed from the beginning. You may have to try a couple of times before you create a presentation that will get many views.

You need to find out where your potential users hangout online and give them a few good reasons to visit your web site.

Try to think outside the box and beyond Facebook and Twitter and I am sure you can find even more free ways to get more visitors to your website.