Keywords are the fundamental particles for a SEO campaign of any online Business website. Around this complete Search Engine Marketing plan rotates. Targeting keywords for a particular website or online business comes after an extensive analysis of brand value, local searches, related users category and the searching practice of Search Engine Users. This trend of keywords research have been significantly changing in last few years up to 2016 and the process may continue in future to rank better in SERPs and save the websites from adverse effect of Search engines like Google, Bing, Yahoo etc.
Keywords research is very essential before starting any SEO practice and facilitates to drive organic traffic to your website through different local search engines. Keywords decide who comes to your website with what purpose. The better Keywords analysis is performed, brighter the prospects of getting unique traffic hence fulfills your business goals.
In 2016, the things have significantly changed in the arena of search engines, SEO and keywords research. Google is better at analyzing content, back links and search results than before. This entire process brings new challenges and opportunities at the same time for the SEOs and internet marketers.
Keywords research strategies of a website must accomplish the requirements of both the visitors and the search engines.
Some of the “must do” trends for finding targeted Keywords are as follows:
Choose Unique Keywords from Product/Services of your Website
By choosing unique keywords from the product and services your website is displaying, have the better chance to rank in top positions of SERPs.
Assuming that you are serious about producing quality content, you should use high intent, meaningful topics and write unique keywords with quality content.
Use Updated Keyword Suggestion Tools
By using keyword suggestion tools like Keyword Planner, SEO Stack and Uber Suggest, you will get keyword ideas and search results from Google, Bing and Yahoo. Gather keywords from multiple sources to analyze, filter those by targeting your local search keywords.
Get Keywords from Social Networking Websites
Keyword Suggestion tools may not disclose keywords or ideas those exist in social networks, niche forum sites, question answer sites etc. There are many other social sharing sites where you can find popular content and topics like Reddit, Pinterest, Google+, Buzzsumo and many others.
Monitor Keywords Research Trends
Analyzing keywords trends give you a glimpse of what kind of keywords might come next in a few months or years. Planning content in advance for such keywords could be a great strategy to take lead ahead of your competitors.
Google Trends can show you keywords that have become popular recently with the traffic charts. Targeting these keywords in your content could get you ranked without much SEO, since competition on these keywords might be lower.
Other than Google Trends, social network sites and social sharing sites also help to discover new topics. Whenever something new has arrived, people discuss it everywhere. You just need to keep a vigil and act prompt.
Analyze Competitors’ Keywords
Analyzing your competitors’ keywords from its websites and blogs you can get clear idea about their targeted keywords and rankings. It also helps to carry out better back link strategy in SEO campaign. You can use free and paid tools for better competitors’ analysis.
Target on Long-tail Keywords
By targeting long tail keywords with 3-5 words easy to get in top search results. Long keywords are specific, low in competition and more relevant to locality or any subject. Now days Google also gives focus to long-tail keyword for better ranking.
Choose Keywords Allied to Page Content
While choosing keywords for individual pages, consider the page title and content at first. This will help your web pages more relevant to targeted keywords. Also put those keywords in meta title, description and header tags of corresponding pages for better search engine visibility.
Research your Business Keywords Regularly
Research and update your keywords with new ones on the regular intervals by analyzing the search results from Google Webmasters Tool.
Always try to collect more specific keywords for your local business from social networking sites, relevant blogs, articles and your local markets. According to your keywords update the webpage content and Blog pages with latest news or related stuffs that make interest in visitors.