Get Top SE Rankings with Latest Social Media Practices

Social media marketing and search engine optimization are strategies used by businesses to create a unique identity of their businesses to attract more customers to their websites. These two strategies are highly related since an organization’s availability on social media platforms such as Facebook boosts its search engine rankings.

Business owners often fail to understand the relationship between social media and search engine optimization and how the two can significantly influence Google rankings.

Understanding the relationship between these two aspects and monitoring possible social media practices is crucial for the growth and popularity of your business. Several social media practices can be implemented by your SEO team to improve Google rankings. Here are some latest social media practices that can boost your search engine optimization.

1. Increase the Number of Your Social Media Followers

The Number of followers that any social media profile has greatly influences search engine ratings. Followers of a given website can influence can influence its search engine ranking through search engine optimization boosting. For example, a company with many Facebook likes and twitter followers get a boost in Google ranking compared to its competitors with fewer followers.

It’s essential for a company to attract and build its followers in a more organized and acceptable manner since Google detects any mischievous practices such as paying for twitter followers and Facebook likes. Practices such as opening discussion forums, writing and posting articles are powerful ways of increasing followers on social media platforms.

2. Encourage Social Media Sharing

Enhanced sharing on social media is among the top ways of increasing product awareness and improving your search engine optimization efforts. Make use of external links to access market segments through continuous social media sharing. When you invest heavily in social sharing, there will be increased popularity of your products and brands among customers which influences SEO.

To benefit from social sharing, you need to ensure your posts are creative and attractive. Potential customers are willing to share great your great content across different social media platforms. Increased sharing of your content boosts the number of posts that have your links which boosts your search engine optimization ranking.

3. Optimize Social Media for Searches

This strategy helps in opening up channels to direct your profile viewers to your various posts. These posts can be videos, articles, or even newsletters. Posts are meant to provide opportunities where the company becomes popular on social media and increases the chances of your website ranking better.

Optimization of content on social media platforms will always have a positive impact on your SEO efforts. Focus on providing quality information in your industry through your social media posts. Optimization of social media posts helps in making your website more visible hence pushing forward your search engine optimization strategies.

4. Enhance Your Brand Awareness

The popularity of your site and brand positively correlates with the results of your search engine optimization campaign. Increased brand and site awareness increases the traffic to your website. Social media, therefore, can be used to boost the reputation of your business. Attracting and retaining customers together with increasing the number of searches is greatly influenced by the ability and strength of social media utilization.

As a marketer, you can take advantage of social media platforms to inform your audience on the latest unbeatable discounts, promotions, and new products that you are offering. This will help you to attract more social media users to enhance brand popularity. You will end up attracting more potential clients which increases the number of visitors who come to your site.

5. Optimize Posts Locally

Optimizing and promoting social media posts within your local community provides significant benefits to your SEO campaign. It’s worthy to adapt local search engine optimization since local clients facilitates your business promotion posting information related to your company. You can also engage the local community through various events to boost the popularity of your business brands. Any content on social media from the local community boosts the search engine optimization process.

6. Encourage External Inbound Links      

Social media platforms offer you a great opportunity to link your content to external sources. The external links you have, the higher the Google ranking you get. To attract more visitors, you will have to publish high quality and authoritative content to attract authoritative external links as well. Also, remember to use social media channel to spread your useful and original content which serves as a bait to social media users. Doing so not only increases your chances of attracting authoritative external link but also boosts your social media reputation.

Unique Visitors Targeted before Search Engines In SEO Campaigns

In any Search Engine Optimization and Marketing campaign through content marketing, we are all familiar with the argument that content should be written for website visitors rather than search engines.

But how many of us abide by that?

As a copywriter myself, I can remember hundreds of times I have been confronted with clients who want keyword-targeted content that doesn’t do much of anything to consider the reader and largely SEO-focused. Unfortunately, this approach is more common than most of us would like to believe.

Search engines and readers have both become much more discerning in recent years, but this doesn’t mean that crappy, SEO-obsessed content doesn’t still exist. And to some extent, we can’t blame the people who create it.

While the warnings about Google penalties and algorithm updates that penalize crappy content are everywhere, ranking in Google is harder right now than it’s ever been. Instead of investing in quality copy and understanding that SEO is a long-game thing, many people get a little desperate and write their content for SEO first and users second, thinking this will produce faster results.

Although this approach is a little backward, it’s easy to see how people can get tied up in it.

Today, we’re going to talk about why it’s so critical that your users always come before your SEO, and how to use this to produce better content marketing. Read on.

Difference Between SEO-Focused and User-Targeted Content

Sometimes, I think people who put out search engine-focused content think they’re getting away with something. Like nobody can tell that they’re writing for search engines rather than people. Unfortunately, this just isn’t true.

While the best content considers both users and search engines, material that focuses too completely on one or the other is very obvious. Here are some of the primary differences between SEO-focused and user-targeted content.

SEO-Focused Content

• Targets keywords more than value.

• Isn’t cohesive.

• Doesn’t offer relevant resources and back-up material.

• Often features low-quality writing.

• Is created on a “fast and furious” basis, without the attention to detail, accuracy, or quality that it deserves.

User-Targeted Content

• Takes longer to produce.

• Includes keywords, but relies on intent rather than literal interpretation of keyword phrases.

• Clusters around topics rather than terms.

• Offers outbound links and links to other internal information that will help the reader understand the topic more deeply.

• Features high-quality writing.

• Is grammatically-correct, with intense attention to detail and accuracy.

With these fundamental differences in mind, you can see how there’s no mistaking SEO-focused vs. user-targeted content. The two are entirely different animals and they’re not interchangeable. 

Smart Reasons to Focus on Readers First

We’ve always centered our content strategy around our readers. We’ve never paid for a PPC ad and our content is created without a thought to a sales funnel. While this may seem backward to some people, it’s worked like gangbusters for us.

Today, we beat every single one of our major competitors on Google by a ranking margin of five percent. While we certainly target keywords in our posts, the keyword comes after the value of the post. As in: we write a post, and then, once it’s drafted and complete, we identify a keyword to rank for. In other words, it’s always users-first around here.

Here are five reasons this approach makes a whole lot of sense:

1. Trends Are More Important To People Than They Are To Search Engines

One of the things we write about most often is digital marketing trends: how Google is changing its algorithm, what Facebook is releasing in the way of live-streaming, etc. While our readers are generally really interested in these topics, search engines often aren’t until much later.

If we were to look at these topics from a keywords perspective, for example, we’d have a tough time coming up with anything because the search terms surrounding those topics would be virtually unheard-of to Google and similar search engines.

While we might get a kick-back later, when search engines caught on to those search terms, it’s most important in these situations to serve readers first. In addition to positioning us as a leader in the industry, it’s also a great way to give our readers what they want, when they want it.

2. Some Topics are Just Too Competitive

If we approached our content from a keyword-only basis, we probably wouldn’t write a lot of the content we do, since the keyword phrases we’d be targeting would immediately seem too competitive. That’s never stopped us from creating posts, though, since we write them for our readers first, and search engines second.

When you seek to provide value above all else, you’ll typically succeed at creating a unique, widely-read piece that pleases both your readers and the search engines. This holds much more weight than a piece that’s been crafted solely to fulfill the needs of Google.

3. SEO Isn’t the Only Way

While SEO is indeed critical to a good content marketing strategy, it’s important to remember Google isn’t the only way people find your content. So if you’re only creating content for Google, you’re in big trouble. In most businesses, people come to content through a mixture of social media, links their friends and family share, media, paid promotions, and e-mail messages.

Because of this, it’s critical to create content that this diverse audience will find valuable when they stumble upon it. As such, focusing on relevant, informative, exciting material is key, because it will please all your readers rather than just the ones who find it through a Google search.

4. Sometimes, You’re Already Ranking Well

If you’ve done a good job of creating targeted, relevant content that speaks directly to your readers, you might not need to focus on SEO because you’re already ranking at the top of Google’s SERPs. When this happens, you basically “own a keyword phrase,” as Content Marketing Institute points out, so there’s no point in continuing to hammer your content for SEO.

In these cases, the best thing you can do is create quality, relevant material that appeals to your audience. In addition to helping you maintain your spot at the top of the SERPs, it will also go a long way toward helping you earn new rankings down the road.

5. Some High-Value Topics Have Low Search Value

Again, if you looked at your content creation from a SEO-only standpoint, you’d breeze right by many important topics because they might have low SEO or search value. That doesn’t mean these topics don’t deserve attention, though.

In many cases, topics with low search value stand out as critical building blocks in your content strategy. While they might not be the ultimate evergreen pieces that draw all the people to your material, they could easily be a critical reinforcing beam for your existing content strategy, or an essential back-up source for a larger piece you’ll write down the road.

Leave these seemingly unimportant topics out of the fray, and you’ll risk creating a lopsided content marketing approach.

The Case for Always Putting Your Readers First

Content marketing is a dynamic field, to be sure, and there’s lots to look at in any given moment. In such a busy industry, it’s understandable that some people lose track of what’s important and get caught up obsessing over SEO, instead. The one thing you can’t afford to lose focus of, however, is your reader.

While SEO trends come and go, your readers are the foundation that gives you a business to work with. Lose them, and you’ll lose the entire structure of your company. When you think of it this way, it starts to make a lot of sense to focus on your readers first and SEO second.

While it’s important to understand the basics of good SEO and include things like keyword phrases and meta content in your material, it’s more critical to understand what your readers want and need, and develop an approach to give it to them.

When you do this, you can create a successful content marketing approach that sustains your brand now and in the future.

Please not forget to your valuable suggestions, which encourages me to gather and write more tips about the SEO or Search Engine Marketing process.

Keywords Research Tips Matching with Latest SEO Trends

Keywords are the fundamental particles for a SEO campaign of any online Business website. Around this complete Search Engine Marketing plan rotates. Targeting keywords for a particular website or online business comes after an extensive analysis of brand value, local searches, related users category and the searching practice of Search Engine Users. This trend of keywords research have been significantly changing in last few years up to 2016 and the process may continue in future to rank better in SERPs and save the websites from adverse effect of Search engines like Google, Bing, Yahoo etc.
 

Keywords research is very essential before starting any SEO practice and facilitates to drive organic traffic to your website through different local search engines. Keywords decide who comes to your website with what purpose. The better Keywords analysis is performed, brighter the prospects of getting unique traffic hence fulfills your business goals.

In 2016, the things have significantly changed in the arena of search engines, SEO and keywords research. Google is better at analyzing content, back links and search results than before. This entire process brings new challenges and opportunities at the same time for the SEOs and internet marketers.

Keywords research strategies of a website must accomplish the requirements of both the visitors and the search engines.

Some of the “must do” trends for finding targeted Keywords are as follows:

Choose Unique Keywords from Product/Services of your Website

By choosing unique keywords from the product and services your website is displaying, have the better chance to rank in top positions of SERPs.

Assuming that you are serious about producing quality content, you should use high intent, meaningful topics and write unique keywords with quality content.

Use Updated Keyword Suggestion Tools

By using keyword suggestion tools like Keyword Planner, SEO Stack and Uber Suggest, you will get keyword ideas and search results from Google, Bing and Yahoo. Gather keywords from multiple sources to analyze, filter those by targeting your local search keywords.

Get Keywords from Social Networking Websites

Keyword Suggestion tools may not disclose keywords or ideas those exist in social networks, niche forum sites, question answer sites etc. There are many other social sharing sites where you can find popular content and topics like Reddit, Pinterest, Google+, Buzzsumo and many others.

Monitor Keywords Research Trends

Analyzing keywords trends give you a glimpse of what kind of keywords might come next in a few months or years. Planning content in advance for such keywords could be a great strategy to take lead ahead of your competitors.

Google Trends can show you keywords that have become popular recently with the traffic charts. Targeting these keywords in your content could get you ranked without much SEO, since competition on these keywords might be lower.

Other than Google Trends, social network sites and social sharing sites also help to discover new topics. Whenever something new has arrived, people discuss it everywhere. You just need to keep a vigil and act prompt.

Analyze Competitors’ Keywords

Analyzing your competitors’ keywords from its websites and blogs you can get clear idea about their targeted keywords and rankings. It also helps to carry out better back link strategy in SEO campaign. You can use free and paid tools for better competitors’ analysis.

Target on Long-tail Keywords

By targeting long tail keywords with 3-5 words easy to get in top search results. Long keywords are specific, low in competition and more relevant to locality or any subject. Now days Google also gives focus to long-tail keyword for better ranking.

Choose Keywords Allied to Page Content

While choosing keywords for individual pages, consider the page title and content at first. This will help your web pages more relevant to targeted keywords. Also put those keywords in meta title, description and header tags of corresponding pages for better search engine visibility.

Research your Business Keywords Regularly

Research and update your keywords with new ones on the regular intervals by analyzing the search results from Google Webmasters Tool.

Always try to collect more specific keywords for your local business from social networking sites, relevant blogs, articles and your local markets. According to your keywords update the webpage content and Blog pages with latest news or related stuffs that make interest in visitors.