By reading business improving articles a business owner can get many useful
tips for growing is business. Tips and suggestions from the articles will help
the business owners to correct their old marketing processes and practice the
new proven methods in the industry in order to stay higher from its
competitors.
Following are select excerpts from 13 Thought-Provoking Business Articles,
which Will Alter Your Thinking:
1). Procrastination
What is YOUR biggest wish, YOUR lifelong dream … and what’s keeping you from
going after it? Are you waiting for “everything in your life to be right?”
Waiting to have “all your ducks in a row?” It will never happen. You’re never
going to “have it all together.” That’s like trying to eat once and for all.
Follow Robert J. Ringer’s advice; “Action today! Develop the habit of living
in the present. The best day really is today, so get started now, no matter
what your problems are and no matter how long you’ve already procrastinated.
2). Write Articles That Actually Succeed
The idea of submitting an article to as many publishers as possible is
obviously contrary to what a publisher is looking for. At the same time,
though, it is also contrary to what you should be looking for. The secret to
writing successful articles starts with a simple concept that you want to
control who publishes your article, and you want to help promote that article.
If an editor chooses to publish an article and sees that it was well-received and
brought in a lot of new traffic, they will be more inclined to publish future
articles from you.
3). Truth about Multi-Level Marketing
The MLM business model, as it is practiced by most companies, is a
marketplace hoax. In those cases, the business is primarily a scheme to
continuously enroll distributors and little product is ever retailed to
consumers who are not also enrolled as distributors.
In general, MLM industry claims of distributor income potential, its
descriptions of the ‘network’ business model and its prophecies of a reigning
destiny in product distribution have as much validity in business as UFO
sightings do in the realm of science.
Financially, the odds for an individual to achieve financial success under
those circumstances rival the odds of winning at the tables in Las Vegas.
4). What is Your Unique Selling
Proposition (USP)?
USP increases perceived value, expertise, and credibility – without
needing to state it outright.
Just by being 10% different, unique, original, or special is enough to
make you stand out like a sore thumb in an overcrowded, hypercompetitive
marketplace.
5). Are You A Forum Addict?
Since the early 1990s, after participating in many different online forums,
message boards, and newsgroups and have experienced many of these positive and
negative effects at various times. On the positive side, have learned many
great ideas, made valuable new business contacts and on the negative side, found
excess participation to be a huge time drain and very addicting as well.
6). Your Unpaid Sales Force
People do business with those they know, like, trust and respect. In other
words, they want to build a relationship with you before they invest their
hard-earned money in your solutions and services.
Referrals are often the most powerful way to expand your business requiring
little marketing spend and providing you with immediate credibility through the
reputation of the person referring you.
But how often do you miss the opportunity to ask for a referral? Do you have
a specific strategy and action plan to manage your referral process? Are you
leveraging the support of your unpaid sales force – your clients who already
know, like, trust and respect you?
7). Advertising Is Manipulative
Advertising Is Manipulative! We manipulate people’s thoughts. That’s what
it’s all about. It is not evil; unless you are selling junk and your claims are
misleading or downright false.
It is all about sales, George and there are degrees of selling. Hey, let us
face it: you can call yourself a SELLER if you simply have something you will
exchange for money. Or, you can be a SKILLED seller and incorporate those
things that have been PROVEN to encourage people to buy. It’s your choice.
8). Sell Yourself
Sell yourself, not your products or services. The point we need to make is
that your products and services will change over time as your business adapts
to the realities of the marketplace.
If you spend your time promoting Product A and then you discontinue the sale
of Product A, you will suddenly find yourself starting over from scratch with
nothing to show for all of your previous work.
For as long as you remain on this planet, you will always be. No matter the
course of your product or service line, selling yourself first and then your
products will give you the leverage to remain flexible in your business
journeys.
9). What Am I Selling?
What am I selling? This question sounds naïve, but it’s surprisingly deep.
For instance, if your company develops and sells a tangible product such as
software or fountain pens, it seems obvious that these things are your products
– right? … Well, that’s partly right. Your true product or service goes far
beyond software, fountain pens, loan processing services, or chocolate chip
cookies. In fact, if such easily defined items were all you had to offer, you
probably wouldn’t be in business very long.
Your true product or service is: How you solve customers’ problems or expand
their opportunities.
10). Link Baiting
With the rise of the blogosphere and social bookmarking sites, all it takes
is one person to notice an interesting page and link to a site. Once a link is
passed around once, it becomes easier for it to spread further.
Bloggers around the net constantly use link baiting to encourage other
bloggers to mention them or to get their content passed around the blogosphere.
However, many traditional web masters have not quite latched onto this powerful
technique.
The benefits of creating quality, unique, or even controversial content go
way beyond what one might first imagine. When a web site offers true value to
the visitor, they can create hundreds and even thousands of backlinks without
even asking.
11). The Hype Train
What exactly is the ‘hype train?’ It is a term coined to describe the ride
taken by people getting pumped up (excited) about every great product they read
about. They haven’t yet found that product that’s making them incredible
riches. They jump from product to product searching frantically for that one
product. They jump from car to car on a train that’s taking them nowhere.
You need to be aware of how the hype train works so that you do not get on
for the most futile ride of your life.
The success of the hype train is fueled by a number of human faults. The
biggest one that has noticed is what is termed the herd mentality.
12). The Home Business Trap
The success of your home business is entirely and completely reliant upon
you and the decisions that you make.
You had your reasons for deciding to start your own home based business. You
must always keep your reasons in the forefront of your mind. You must always be
able to rely upon your own self and your dedication to the success of your
business.
Your friends and family might be annoyed that they cannot come visit upon
their own whim, but when success comes to you and your business, they will
better appreciate you for putting your foot down when necessary.
13). The Big Tease
Publishing and broadcasting professionals know that teasers tap into a deep,
primal emotion that exists deep inside all of us. A teaser bypasses the brain
and speaks directly to your.
Whether you want to admit it or not, we’re all “cats” at heart when it comes
to curiosity. Our whiskers start twitching and we have to start investigating
whatever it is that has caught our interest. We want to know… we HAVE TO KNOW…
more.
People read articles for a
variety of reasons like, information, enjoyment, entertainment, enlightenment,
practical advice, self-improvement, escapism, etc. But all of those reasons
notwithstanding, articles also have the power to significantly alter our
thought processes – the way we perceive and do things…and ultimately, the
course of our lives.
