Thursday, March 5, 2015

Happy Holi -2015 to All Visitors from Dillip Kumar Barik

Wish All Happy and Colorful Holi - Dillip Kumar Barik

7-Under-Hood Optimization Techniques for Rocking SEO


Whether you’re an SEO at the top of your game, or a site owner looking to do more with your SEO, this article is for you.
 
Most SEO advice is pretty straightforward (and worn out): Optimize your title tags! Content is king! Use a sitemap!

I get all that. And that’s fine advice. And you should do it. But sometimes we need a little bit more — those under-the-hood optimizations that can move the needle even further for SEO. I’m about to give you seven of my secret weapons for doing just that.

Just so you don’t get your hopes up too high, I’m not providing any home run hacks that are going to boost you to the top of the SERPs by tomorrow morning. SEO doesn’t work that way. These seven techniques are reputable, slow-but-steady, and hard work.

But they do work.
SEO Tips - Dillip Kumar Barik - SEO Expert

1. Make Your Site Secure

Google has tipped its hand regarding one of their newest ranking factors: Site security.
In the summer of 2014, Google declared that HTTPS is now a ranking signal. Although its immediate impact on the search landscape is marginal, we can expect this signal to grow stronger as time goes on.

Security, with all its massive disruptions of late, is a big deal for users, and therefore for Google. We as SEOs need to understand this. Although we crave data — especially the data that gets snatched away from us (not provided) — we still need to respect the limits of privacy.
If you have the ability and/or resources, add encryption to your site. In addition to being a ranking signal, it is also a user signal. Sites with encryption are recognized in the SERPs with an “https://” preceding the URL, unlike non-secured sites.


This little change in the SERPs alerts conscientious users to the presence or absence of a security layer on a given site, which may in turn affect click-throughs, bounce rates, and dwell time.

2. Add Above-the-Fold Images or Videos With Full Optimization

We all know images and videos can improve a site’s ability to engage users. What we may not realize, however, is that such images can improve a site’s ranking in Image or Universal Search.
The click-through rates for no-image pages are, on average, lower than pages that contain images. Although the first position results gain higher CTRs (20% vs. 10%) for no-image pages, the tables turn in the third through tenth SERP positions. For these results, users show a preference for pages that contain images.
Here is research from Jim Yu in his discussion from Search Engine Land. The chart indicates CTRs for image vs. no-image SERP entries.

To make your images as SERP-supported as possible, you need to optimize them. Here are the most important features for optimization:
  • Make the size of the image appropriate to the necessary resolution. Get the file as small as possible to improve page load times.
  • Add alt text.
  • Title the image appropriately, using keywords if at all possible.
  • Use a good quality image. It’s for the users, remember.
  • Add supporting Schema for the image.
You can use videos, too, with similar results in the SERPs. The additional effort of adding above-the-fold images and video is that it improves SERP rankings while also adding value for the user. Value for the user means your site visitors will click through more frequently, bounce less, stay longer, and thereby improve your rankings.

3. Create an Image Sitemap

Every search engine professional understands the importance of an HTML sitemap and an XML sitemap. I’m suggesting that you create an image sitemap.
So, what’s an image sitemap? And how many sites even have one?
Not many sites have an image sitemap. That’s why we’re under the hood right now. This optimization will boost your rankings particularly in Google’s Image Search.
To create an image sitemap, simply add extra information about images on the page to your existing xml sitemap.
Here is Google’s example of a sitemap with image information:

You can add the following image tag definitions:
<image:image>
<image:loc>
<image:caption>
<image:geo_location>
<image:title>
<image:license>

If you want to gain additional image search traffic and ranking, this is a must-have optimization maneuver. Be sure to check out Google’s support article on the topic.

4. Regularly Review and Request Removals From Your Link Profile

Behind every site lurks a powerful and sometimes ominous force. It’s your link profile.
You have limited control over what sites link or don’t link to your site. You could become the victim of a negative SEO attack, or you could be rewarded by links from a high-authority government (.gov) or education (.edu) site.
But you do have some control. You should exercise this control in three ways:
  • Monitor your link profile. Every now and then, scan through the list of sites that are linking to you. This data is available in Google Webmaster Tools. You can also purchase services that will scan your link profile for possible risk.
  • Request low authority or spam sites remove their links to yours. A polite removal request is the best solution to spam links. Simply email the webmaster, informing them of the links and ask that they be removed.
  • Submit a disavow file. Regardless of the SEO brouhaha over the issue, Google has provided a tool that allows you to disavow any links that you deem undesirable.

5. Create Keyword-Specific URLs

Aren’t ranking for a specific keyword? Check your URLs.
Exact match domains (EMD) are an SEO spam technique of yesteryear, but there is no question that Google still considers the URL to be a significant indication of a page’s relevance, and therefore a ranking factor.
Notice how each of these sites, top-ranked domains for a competitive keyword, have URL pages that use the exact query.

If you are angling for a longtail keyword, I suggest creating a specific targeted page that uses the keyword string in the URL.

6. Use Your Target Keywords Across The Entire Site

One of the lesser-utilized SEO techniques is employing a target keyword throughout the site as a whole. Many SEOs believe (mistakenly) that they can rank for a given keyword by churning out a few blog articles surrounding the keyword. They target a keyword by developing content on one or two pages, but they neglect its presence on the rest of the site.
In reality, Google prefers to see an entire domain that supports the keyword and its semantic variations.

Here’s how you can check this:
  • Do a Google search for inurl:domain plus the selected keyword in quotation marks.
  • Look at how many results Google provides.
  • Compare this to as many domains or competitors as would be helpful.
Let me show you an example. In the screenshot above, I showed you how the website CreditKarma.com is outranking Experian.com for the keyword “what is a good credit score.”
I recently analyzed the SERPs for this keyword, and found that the top organic result has the highest sitewide saturation for the given keyword. I tested several other semantic variations and found it to be consistently true. The site with the highest sitewide occurrence of a given keyword ranked higher.
Look at the comparison. Here’s CreditKarma.com, the top organic result for “what is a good credit score.”

Here is Experian.com, the second organic result for the same keyword.

CreditKarma.com has 3,500% more occurrences of the keyword than Experian. Even though CreditKarma’s domain authority, page authority, and domain wide link quantity are lower, they still rank higher for that keyword.

My informal survey doesn’t prove that top results will always be backed by the highest occurrence of a keyword throughout the site, but it does suggest it is an important factor in Google’s ranking system. Sites that contain semantic variations and/or keywords throughout have a higher chance of ranking in the SERPs for any given keyword in that semantic domain.

7. Optimize Your Brand’s Social Profiles

Google’s Knowledge Graph is a significant aspect of SEO that we can’t ignore. Google recently began displaying the social profiles for brands directly in the Knowledge Graph.
It’s not apparent how this will roll out for small to mid-sized businesses. Most of the results I’ve seen are for large corporate brands.
My sense is that Google will continue to refine KG settings to bring up a full array of information for most brands that have optimized social profiles. It’s worth giving some optimization effort to your social accounts.

8. Add Schema Everywhere

According to a study by Searchmetrics, Schema markup shows up in more than a third of all Google’s search results. With this huge SERP preference for Schema, you’d think that sites would be flocking to implement Schema snippets wherever they could.
Well, apparently not. A mere 0.3% of Internet domains are using Schema integration.
This definitely falls into an under-the-hood optimization technique. Learning schema isn’t that difficult, and it will certainly look familiar if you have any coding background or awareness of structured data.
Google has even given you some help with their Structured Data Markup Helper.

Conclusion

No matter where you are at on your SEO journey, there is always more to do. You can spend months optimizing, optimizing, optimizing, and never actually reaching a pinnacle of perfection. However, these under-the-hood optimization techniques will bring you closer to perfection than most sites.

Wednesday, October 22, 2014

Happy Diwali - Dillip Kumar Barik - SEO Expert India

Wish u all Happy and Prosperous Dipabali.......The festival of Light over Darkness.....

Happy Diwali from Dillip Kumar Barik - SEO Expert India

Saturday, June 7, 2014

Top Ten Ways to Drive More Visitors to Business WebSites

For more visitors to your business website specifically, those who at some point want to purchase. Like any other online business, the success of your own business is tied in directly with the amount of targeted traffic your site can attract.

Fortunately, there are many techniques you can use right away to start attracting increasing amounts of quality traffic to your site. And they work long-term too.

1. Recommendations

Recommendations from other online businesses are very powerful, and drive valuable traffic for months if not years. So it’s worth investing time and effort in attaining some of these links.
After all, potential customers are far more likely to believe a third-party review of your business than your own marketing materials.

To help encourage these recommendations:
  • Ensure whatever you provide through your business is the best it can be and delivers real value to your customers.
  • Prioritize customer support, deal with inquiries on a personal level and build up a personal rapport with some of your best customers.
  • Create an affiliate program, providing incentives for other businesses to start recommending you.
  • Ask for referrals – you’ll be surprised how often your customers will be happy and willing to refer others to your business.
2. Article Marketing

Yes, article marketing has received some negative coverage of late, but much of it comes from business owners who use SEO as a central pillar in their marketing strategy.

Instead, it’s important to develop links from all over the web that drive traffic to your business independent of search engines, and reduce any such reliance on SEO. Article marketing remains one of the most effective ways in which to achieve that.

The fact is article directories are among some of the most highly-visited sites online … why wouldn’t you want your link on them, siphoning traffic back to your site?

And if you need any proof that article marketing can increase the online visibility of your business – you’re reading this, aren’t you?

In fact, my own articles tend to get hundreds if not thousands of views within just a few days of publication. Some go on to achieve tens of thousands of views. And that’s just one article directory …

Multiply that when you syndicate to several high-traffic article directories, as well as other potential online publishers, and you start to appreciate how effective article marketing can be in raising your profile.

It’s also not always about linking back to your main website either. You can for example also link back to your pages on social media, or perhaps a squeeze page domain to help build your email list.

3. Paid Traffic

Can’t that be costly? Yes, but only if you do it wrong. Get it right, and it’s a continual, long-term profit stream.

Personally, I’ve been paying for traffic for years, as well as using other traffic-building methods.
Take time to master it; be willing to invest some cash up front while you get it working effectively, and it becomes an important asset for your business.

4. Retargeting

Of course, retargeting also involves buying traffic, but it works slightly differently.
When you get a visitor to your site, you then drop a cookie on them, and they continue to see ads for your site on other websites around the web long after they have visited.

This not only brings a percentage back to your site, but can also raise your profile with them and keep your business front of mind, increasing the likelihood of purchase.

5. Email Marketing

Capture the email address of your prospect, and you can then follow-up with them by email for weeks, months, and years to come. Some people on my own list have been receiving emails from me for several years now, and still end up back on one of my sites after clicking links provided in the emails I send out.

Communicate with your list regularly, and invite them to return to your website, whether for a promotion, to read your latest content, or to interract in some way with you.

It’s a powerful way to build a relationship with your prospects, build traffic for the long-term, and of course increase their likelihood of purchase.

6. Blogging

I’ve now been blogging for years, and it’s one of the central planks to my long-term traffic strategy:
  • It gives you a lot of content in the search engines, with each post that you write (or have written) working to attract visitors over the long-term.
  • It helps build relationships with the people who read your blog, who return repeatedly to read your latest content.
  • It builds your credibility and authority, increasing the chance of both purchase and referral to others
  • It gives you content to feed your social media activities.
  • You can leverage the content for other purposes (for example, this article originates from a blog post).
7. Forum and Blog Commenting

Engage with forums relevant to your niche, and you can drive a lot of targeted traffic back to your site.

For example, link to a blog post where it helps someone’s question. Link back to your site from your signature, and via your profile.

You can also build up some powerful relationships which can result in long-term traffic from referrals and so on.

It works in a similar fashion with blogs. Avoid spam commenting completely, but instead add a useful, informative comment of real value. You can either link back by adding your website details into the field provided, or where appropriate try linking back to say one of your own blog posts where it adds further to the discussion.

8. Videos

YouTube can be hugely effective in driving traffic to your site, simply because it gets so much traffic itself as the world’s second largest search engine. By posting videos that will match up with some of those searches you’ll reach new audiences and attract new visitors to your site.
What’s more, you can create new videos relatively easily by simply basing them on earlier blog posts.

9. Social Media

Social media signals are becoming increasingly important for SEO purposes, and it also allows your content to spread far beyond your own shores and get seen by audiences you otherwise wouldn’t reach.

Every time you create or add new content somewhere, you can also post it to your social media profiles. This drives up engagement, attracts new followers, and raises the visibility of your business in general.

10. Do They Want What You’ve Got?

You might not think it’s a ‘traffic strategy’ as such … but in fact, it’s the most important one.
If people don’t want what you’ve got, you’ll find traffic generation a whole lot harder.

On the other hand, when you sell what people want, particularly when combined with a powerful USP (unique selling proposition) it all becomes a lot easier. People will spread the word naturally, your traffic will grow based on their willing referrals, and your marketing costs will reduce substantially.