Keywords are the fundamental particles for a SEO campaign of
any online Business website. Around this complete Search Engine Marketing plan rotates. Targeting keywords for a
particular website or online business comes after an extensive analysis of
brand value, local searches, related users category and the searching practice
of Search Engine Users. This trend of keywords research have been significantly
changing in last few years up to 2016 and the process may continue in future to
rank better in SERPs and save the websites from adverse effect of Search
engines like Google, Bing, Yahoo etc.
Keywords research is very essential before starting any SEO
practice and facilitates to drive organic traffic to your website through
different local search engines. Keywords decide who comes to your website with what
purpose. The better Keywords analysis is performed, brighter the prospects of
getting unique traffic hence fulfills your business goals.
In 2016, the things have significantly changed in the arena
of search engines, SEO and keywords research. Google is better at analyzing
content, back links and search results than before. This entire process brings
new challenges and opportunities at the same time for the SEOs and internet marketers.
Keywords research strategies of a website must accomplish
the requirements of both the visitors and the search engines.
Some of the “must do” trends for finding targeted Keywords
are as follows:
Choose Unique Keywords from Product/Services
of your Website
By
choosing unique keywords from the product and services your website is
displaying, have the better chance to rank in top positions of SERPs.
Assuming that you are serious about producing quality
content, you should use high intent, meaningful topics and write unique
keywords with quality content.
Use Updated Keyword Suggestion Tools
By using keyword suggestion tools like Keyword Planner, SEO Stack and Uber Suggest, you will get keyword ideas and search results from Google, Bing and Yahoo. Gather keywords from multiple sources to analyze, filter those by targeting your local search keywords.
Get Keywords from Social Networking
Websites
Keyword
Suggestion tools may not disclose keywords or ideas those exist in social networks,
niche forum sites, question answer sites etc. There are many
other social sharing sites where you can find popular content and topics like
Reddit, Pinterest, Google+, Buzzsumo and many others.
Monitor Keywords Research Trends
Analyzing keywords trends give you a glimpse of what kind of
keywords might come next in a few months or years. Planning content in advance
for such keywords could be a great strategy to take lead ahead of your
competitors.
Google Trends can show you keywords that have become popular
recently with the traffic charts. Targeting these keywords in your content
could get you ranked without much SEO, since competition on these keywords
might be lower.
Other than Google Trends, social network sites and social
sharing sites also help to discover new topics. Whenever something new has
arrived, people discuss it everywhere. You just need to keep a vigil and act
prompt.
Analyze Competitors’ Keywords
Analyzing
your competitors’ keywords from its websites and blogs you can
get clear idea about their targeted keywords and rankings. It also helps to
carry out better back link strategy in SEO campaign. You can use free and paid
tools for better competitors’ analysis.
Target on Long-tail Keywords
By targeting long tail keywords with
3-5 words easy to get in top search results. Long keywords are specific, low in
competition and more relevant to locality or any subject. Now days Google also
gives focus to long-tail keyword for better ranking.
Choose Keywords Allied to Page
Content
While choosing
keywords for individual pages, consider the page title and content at first.
This will help your web pages more relevant to targeted keywords. Also put
those keywords in meta title, description and header tags of corresponding
pages for better search engine visibility.
Research your Business Keywords
Regularly
Research
and update your keywords with new ones on the regular intervals by analyzing
the search results from Google Webmasters Tool.
Always try
to collect more specific keywords for your local business from social
networking sites, relevant blogs, articles and your local markets. According to
your keywords update the webpage content and Blog pages with latest news
or related stuffs that make interest in visitors.
